Branding Design
Packaging
Label Design
ABOUT PROJECT
We’ve designed a label that captures the playful spirit of Peanut Boom — bold flavor, joyful energy, and a little character who brings the jar to life. A journey of taste and fun.
We brought the story of this peanut butter to the forefront with a smiling peanut mascot, full of personality, who embodies both the natural goodness of the product and the spark of delight it brings.
As you gaze at the label, the world of Peanut Boom opens up — vibrant typography bursts with energy, echoing the big flavor inside, while warm tones and friendly details highlight the authenticity of a product made with care.
Turn the jar, and the character stays with you, a cheerful companion that invites everyone to experience peanut butter in a way that feels fresh, wholesome, and fun.
Each label — Classic or Crunchy — becomes more than packaging. It’s an invitation: to taste, to smile, and to join Peanut Boom’s world of big flavor and big joy.
